AI campaign images built around an idea
A strong campaign needs images that belong together. I help businesses and agencies develop an expression and make it work in the formats where it will appear.
Describe your campaignYou send an enquiry. We agree scope and price before starting.
Direction comes first
We start with the message, audience and placements. References, tone, colours and composition form a shared direction against which to assess proposals. You hire me for the ideas, selection and craft throughout the work.
Several images that belong together
A series may need the same product in different settings or several subjects sharing a lighting and colour palette. I build on the approved direction and refine the images as a whole. My own pipelines give control over the process; each delivery still needs selection and retouching. No slop.
Plan for publication
Tell me the channels, markets and campaign duration. Main image count, format adaptations, revisions and usage rights are specified in the quote. Print, outdoor advertising and digital publication can have different file and licensing requirements.
Explore the possibilities
Our own People and Packshots studies show a range of expressions and lighting. These are independent studies, not a completed client campaign.
Before your enquiry
Can we test the direction first?
Yes, an evaluation package can be a first step. Test still and Test shot cover internal evaluation and presentation to an agency’s client. They cannot be stacked into a published campaign; production and publication licensing must be agreed for that campaign.
Do you work with agencies and direct clients?
Both are welcome. I can follow an established art direction or help develop it. Please include the end client, planned publication and any creative decisions already made.
An eye, craft and clear terms.
Our own pipelines and careful editing. No slop. Usage rights in writing: you know what you receive and where you can use the image.
Does your idea not fit a package? Get in touch anyway. Personal image projects are welcome too. Image jobs for everyone