Ethics and licence

AI images without rules are slop. Here are ours.

• Own material

  What we train ourselves is trained on owned or licensed imagery. The base models are third-party — we name which, and what we put on top.

• Written consent

  Real people need written consent. No faces, voices, or bodies without an agreement, and no deepfakes however funny the brief makes it sound.

• Labelled as AI

  Every delivery carries an AI disclosure and metadata in the file. C2PA once we have a signing certificate.

• A human decides

  Framing, light, casting, and final grade are ours. The model is a tool, not the director.

• Camera crew

  Sometimes the answer is a camera crew. If it has to be a real place, a real product, or a real person, we say so — the camera is in-house, so we do not have to pretend.

• Your data

  Reference material and everything you send us is yours. We do not train on your material for other clients, and we name every third-party service that touches it before we use it.

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